A firm believer in the Einstellung Effect: "If all you have is a hammer, everything looks like a nail."
My alma mater has helped me not to have a myopic view and the need to develop a bird's eye view of an organization. This has helped me to strategically align the marketing goals with the business objectives.
Although I work in a field dominated by "Magic tools" and "Growth hacks", I recognize the importance of understanding human psychology and its inherent heuristics.
Creativity and Data-Driven Decision Making are my greatest assets. A close observer of the usefulness of AI in marketing and the SaaS landscape.
Feel free to reach out to me for conversations on anything from digital marketing to behavioral economics.