John Selvinraj

Digital Marketing Consultant

Ecommerce Expert

Growth Hacker

Marketing Campaign Specialist

John Selvinraj

Digital Marketing Consultant

Ecommerce Expert

Growth Hacker

Marketing Campaign Specialist

About Me

Hello! I’m John Selvinraj. I am a Data-driven digital marketing specialist with extensive experience in building, maintaining, and running successful marketing campaigns.

  • Age: 25
  • Residence: Chennai, India
  • Education: MBA - Marketing

Summary

A firm believer in the Einstellung Effect: "If all you have is a hammer, everything looks like a nail."

My alma mater has helped me not to have a myopic view and the need to develop a bird's eye view of an organization. This has helped me to strategically align the marketing goals with the business objectives.

Although I work in a field dominated by "Magic tools" and "Growth hacks", I recognize the importance of understanding human psychology and its inherent heuristics.

Creativity and Data-Driven Decision Making are my greatest assets. A close observer of the usefulness of AI in marketing and the SaaS landscape.

Feel free to reach out to me for conversations on anything from digital marketing to behavioral economics.

Fun Facts
Behavioral Economics Enthusiast
3 Awards Won
Human Psychology Pupil
4 Countries Visited
Clients
Resume
Experience
06/2019 - Present
Digital Marketing Specialist
MENTIS Inc.
  • • Piloted an Account-Based Marketing (ABM) program, which increased the RoI by 56% when compared to the traditional demand generation campaigns.
    • Created the marketing plan for the current calendar year and managed the digital marketing budget of over $75,000.
    • Single-Handedly rebuilt the website based on the behavioral analysis data and improved the dwell time while reducing the bounce rate.
    • Spearheaded the digital marketing transformation at MENTIS that resulted in their highest revenue year, an increase of 60% to the previous year.
    • Delivered a 211% increase in social media engagements and positioned LinkedIn to be the cornerstone for brand advocacy.
    • Headed the rebranding efforts through Project Falcon and ideated the overall messaging of the brand - "Take Control".
    • Awarded best performer in the sales and marketing team.
2017 - Present
Digital and Growth Marketing
Freelancing
  • WiselyWise Inc - Designed the Customer Acquisition Campaign (CAC) and converted two customers in the APAC region through Google Ads.
  • ComicFlix - Assisted in various growth experiments to scale the platform globally and learned a lot about the growth mindset and
    experimentation.
  • Mizubackdrops - Ran various conversion rate optimization (CRO) eCommerce experiments and increased YoY sales revenue by 29%.
Project
2018 - 2019
Founder
Marketingmyopia.in
  • Conceptualized & developed an online quick reference website for marketing students across India.
  • Ensured the reach to the top spot in the Google search results for competing keywords through Search Engine Optimization (SEO).
  • Built a community of around 1000 Marketing students by reaching out to various management colleges.
Education
2017 - 2019
MBA - Marketing
Bharathidasan Institute of Management

Vice president of Public Relations for Toastmasters club of District 82.

2012 - 2016
Electrical & Electronics Engineering
Karunya University

University Rank Holder and Department Office Bearer.

 

Certifications
Google
Advance Google Analytics / Tag Manager / Search Ads
Hubspot
Marketing Software / Content / Email / Content
Udemy
B2B lead generation / Full web developer / Google Ads Masterclass
Areas of expertise
  • Campaign Management
  • Growth Hacking
  • Marketing Analytics
  • Branding
  • E-commerce
People Skills
  • Creativity
    90%
  • EQ
    80%
  • Communication
    85%
  • Negotiation
    95%
Technical Skills
  • Marketing Automation
  • SEO
  • HTML/CSS/JS
  • CRO
  • SQL
  • Performance Marketing
  • UX design
Testimonials
Works
Marketing Myopia
Adv., SEO, Social
Creatives from MBA days
Branding, Design
MENTIS Inc.
Adv., Branding, Design, SEO, Social
Mizu Backdrops
Branding, Design, SEO

What previous clients say

Get in Touch
  • Address: Chennai, India
  • Email: [email protected]
  • Phone: +91 9629765415
  • Freelance: Available